At RumbleLink, we like to pride ourselves on the experience we provide our clients. As many of you know, we set out to build a company that partnered with clients, not simply signed them up and forgot all about them. We adopt our clients’ goals and ambitions, passions and motivations – it’s the only way to truly get to the core of what will grow into a stellar marketing campaign.
But we’ve noticed something. Client satisfaction isn’t just about being available or providing all the right information, it’s about how trustworthy a client feels you are. And while we’re not into playing games, sometimes having all the right answers isn’t good enough – and that’s okay. But we’re analytic, data-driven people over here. So we set out to find out why.
What we’ve concluded is that as great and powerful as Internet Marketing may be, there is no tangible product. You go to the grocery store and pay $3 for peanut butter. You come home and enjoy that peanut butter. You go to your favorite coffee shop and pay $5 for a cup of Joe. Then you go to work and sip on that coffee until you feel energized and awake. Those are tangible products with tangible results.
In Internet Marketing, we work behind-the-scenes to increase keyword rank, rectify code, improve site architecture, and attract a social media following. Not all of our work is visible; you can’t touch or smell code. And even if you can see it, you might not necessarily understand it.
So how can we continue to provide excellent service to our clients without sounding like we’re talking in some foreign language? How can we become the trustworthy partners our clients are looking for? The answer is transparency.
There are plenty of agencies out there that have developed their own strategies and tools to provide various SEO services. And for most of the agencies, their methods probably work. But the way I see it, they’re only adding another layer of mystery to an industry already cloaked in complex algorithms that are constantly being modified and updated. Clients don’t need more mystery; they need results.
That’s why we believe in using industry-standard tools, providing monthly reports, and getting as precise and detailed as our clients want us to be. We’re not in the business of “gaming the system,” so our efforts should be transparent and forthcoming.
The resources you need to learn Internet Marketing are out there. Heck, you can study and become certified in Google AdWords in just 1 weekend if you’re determined enough. But the real strategy comes from experimenting, calculated risks, and keeping an eye on upcoming trends in the world of marketing, advertising, and business.
We might not be working under a guise of mystery, but we are constantly perfecting strategies that lead to tangible and sustainable results.
Hey business owners! We want to hear from you! What qualities do you value in the companies you hire and work with?
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